One is Never Enough
Problem
Juici Patties was opening its first South Florida location and needed a campaign that generated excitement while introducing the brand to an entirely new market.
Solution
Instead of creating a traditional food commercial, we developed a playful story centered around a mother and son. After the son steals his mother's Juici Patty, the pair return to the new location for more; leading to a series of fun, relatable moments that showcased both the food and the excitement of Juici Patties' arrival in South Florida.
